Bella Elhadif Danon
Work
Title: The Beko Inheritance
Production company: Depo Films
Agency: VML UK
Director: Jack Howard
Producer: Chris Pencakowski
My Role: Head of Content/Executive Producer
Additional Information: Beko was facing a perception gap, despite significant investment in quality and durability. We identified that Beko products could last so long they might outlive their owners. This insight led to a bold campaign featuring the "Beko Inheritance Addendum," launched across three markets. A key part of the campaign was the film we produced. Inspired by the resurgence of murder mystery films like Knives Out we highlighted Beko appliances as modern-day heirlooms. Despite a very quick production turnaround, the campaign was a huge success, achieving 2.8 billion impressions, 528 million in social reach, and 100 million in PR coverage. It also won a Clio!
Title: Life is rarely a straight line
Production company: Moxie Pictures
Agency: VML UK
Director: Ruben Fleischer
Producer: Selina Dey
My Role: Head of Content/Executive Producer
Title: Waiting to Live
Production company: VML UK
Agency: VML UK
Producer: Claire Proudfoot, Kat Perry
My Role: Head of Content/Executive Producer
Additional Information: NHS Blood and Transplant faced a critical shortage of child organ donors, with consent rates as low as 52%. The "Waiting to Live" campaign aimed to change this by sharing the real stories of 233 children on the transplant waiting list. To make their struggle visible, 233 handcrafted dolls were placed in medical waiting rooms across the UK, each with a QR code linking to a child’s story.
Inspired by 3-year-old Ralph, the son of a colleague, this production came with huge challenges—233 unique dolls, little budget, and uncharted territory. But with determination, we made it happen.
Launched in November 2023 across TV, VOD, cinema, OOH, social, and press, the campaign generated 263 media mentions on day one, reaching nearly 206 million people. It won major awards, including Cannes Lions and Grand Clios, and was named the UK’s #1 most awarded campaign and 8th most awarded globally on the WARC Creative 100 list. Best of all, Ralph received his transplant—he’s no longer waiting to live.
Title: Hydramatic
Production company: Starling
Agency: VML UK
Director: Amy Becker-Burnett
Producer: Claire Proudfoot
My Role: Head of Content/Executive Producer
Title: Boss It Accountants
Production company: Studio Yes
Agency: Wunderman Thompson
Director: Laura Borgio
Producer: Bella Elhadif Danon
My Role: Agency Producer
Additional Information: A great shoot over 2 days, where we dressed an empty warehouse to look like 4 different locations. Shooting film and stills, rotating the talent and making the most out of our production.
Title: 10 Year old bottle reveal video
Production company: THG Studios
Director: Michael J. Ferns
Producer: Bella Elhadif Danon
My Role: Producer
Title: Dennis Malcolm 60th Anniversary
Production company: THG Studios
Director: Bella Elhadif Danon
Producer: Bella Elhadif Danon
My Role: Producer/Director
Title: Core range bottle reveal
Production company: Hangar Seven
Director: Bella Elhadif Danon
Producer: Bella Elhadif Danon
My Role: Producer/Director
Title: Keep Mixing
Production company: Hangar Seven
Director: Michael J. Ferns
Producer: Alessandra Peretti
My Role: Post Producer
Additional Information: Over the course of a 4 day shoot we filmed 13 cocktail films with 4 hand models whose movements were choreographed to the beat of the music. My role was to Post Produce these 13 films in multiple outputs, making sure the sound design, grade and cut communicated 3 things; Fun, class and celebration. Here you see the Director’s cut, bringing all 13 films together.
Title: Snack bar with David Luiz
Production company: Mango Films
Director: Fernando Meirelles
Producer: Chris Pencakowski
My Role: PM
Title: Better Is
Production company: Hangar Seven
Director: Michael J. Ferns
Producer: Alessandra Peretti
My Role: Post Producer
Title: Crystal Pepsi - The ad they dont want you to see
Director: Simon Ryninks
Producer: Zak Klein
My Role: PM
Additional Information: Remember the famous 90’s Super Bowl ad featuring Cindy Crawford? Here is a spoof of that which went viral garnering over 3M views online. The project was commissioned by the global advocacy organisation Sum of Us, in an effort to raise awareness about the responsible use of Palm Oil.
Title: Security
Agency: Wunderman Thompson
Producer: Kat Perry, Bella Elhadif Danon
My Role: Video Shoot Producer
Brand: Bisquit & Dubouche
Title: Bisquit & Dubouche master
Production company: Hangar Seven
Producer: Bella Elhadif Danon
My Role: Producer
Title: SamKnows animation
Director: Bella Elhadif Danon
Producer: Bella Elhadif Danon
My Role: Producer/Writer/Director
Brand: Discovery Networks
Title: Battlebots Season 2
Production company: Knockout Productions
My Role: Series Re-versioning Producer
Additional Information: I was the Series Re-versioning Producer/Director for the 2nd season of the broadcast series BattleBots for Turkey.
We were lucky to collaborate with one of the best Turkish VO artists, Gunyol Bakoglu, and our very talented hosts Bilgehan Demir and Irmak Kazuk.
The show aired on TLC Turkey in 2017.
Title: HSBC International Study with Virat Kohli
Production company: Loft Films
Agency: Wunderman Thompson
Producer: Hussain Patel
My Role: Head of Content/Executive Producer
Additional Information: Hsbc teamed up with Virat Kohli to surprise Indian students in the UK with a reminder of home and the chance to form new friendships.
Title: Stills Samples
Agency: Hangar Seven, THG Studios, VML, Wunderman Thompson
Producer: Kat Perry, Jess Cleary, Denise Johnson
My Role: Executive Producer
